The advert which i thought did not work at all was the Toyota Yaris: Treat it with respect advert.
Link: http://www.youtube.com/watch?v=AVkVUJ3HaLA
The reason for this is because i just dont understand what its about. The concept does not add up and the advert does not make any sense to me. One minute the man has seen someone who hes a fan of; and the next minute it shows the girl, showing him the picture she took of them on her phone. This may get people to think its either an advert about a camera or a new mobile phone. Not everyone will no what the advert is about until it comes up saying 'Toyota Yaris' no matter how many times i watch it i dont understand it. I dont know why the director thought it was a good idea to do it in the way it was done. This advert just doesnt work.
Monday 17 January 2011
Monday 3 January 2011
Television Log
Programme watched: This Is JLS
1 hour programme
channel: ITV1
Adverts before programme started:
Pop Party 8 Advert
DFS Sofa's Advert
Calvin Klein Advert
Halfords Advert
Sekonda watches Advert
Adverts after first half of the programme:
Sekonda Watches Advert
X Factor Finals Advert
Wii Party Advert
Coca Cola Advert
John Lewis Advert
Adverts After:
Sekonda Watches Advert
Coca Cola Advert
WHSmiths Advert
Calvin Klein Advert
Sekonda Watches Advert
These adverts show that the programme was for young adults or even people in their 20's; early 30's. This is because they showed adverts like... Pop Party 8 which is an album with singers such as Rihanna, JLS, The Wanted, Usher. Also because they didnt show any new adverts in between the programme or after. This is because they wanted to show adverts which appealed to the Target Audience of the people watching the programme, also to advertise what will interest the people watching. An advert which kept appearing before, in between and even after the programme was the 'Sekonda Watches Advert' this is because it was a sponsored advert. They didnt show adverts which were for the older generation as the programme appealed to the younger audience. This is why they even showed the Coca Cola and X Factor finals advert because it is what teenagers and young adults enjoy/like.
1 hour programme
channel: ITV1
Adverts before programme started:
Pop Party 8 Advert
DFS Sofa's Advert
Calvin Klein Advert
Halfords Advert
Sekonda watches Advert
Adverts after first half of the programme:
Sekonda Watches Advert
X Factor Finals Advert
Wii Party Advert
Coca Cola Advert
John Lewis Advert
Adverts After:
Sekonda Watches Advert
Coca Cola Advert
WHSmiths Advert
Calvin Klein Advert
Sekonda Watches Advert
These adverts show that the programme was for young adults or even people in their 20's; early 30's. This is because they showed adverts like... Pop Party 8 which is an album with singers such as Rihanna, JLS, The Wanted, Usher. Also because they didnt show any new adverts in between the programme or after. This is because they wanted to show adverts which appealed to the Target Audience of the people watching the programme, also to advertise what will interest the people watching. An advert which kept appearing before, in between and even after the programme was the 'Sekonda Watches Advert' this is because it was a sponsored advert. They didnt show adverts which were for the older generation as the programme appealed to the younger audience. This is why they even showed the Coca Cola and X Factor finals advert because it is what teenagers and young adults enjoy/like.
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