Perfume Print Advert

This Perfume Print Advert is for the perfume 'Calvin Klein' 'Beauty'

It has a white background which may represent purity and cleanliness. It is very simple with only black and white with a few shadows and a model on the front. The lady is wearing a simple white dress which blends her into the background. This may be because they want to focus more on the product than the actual model; so people remember the name and the company get more sales. The perfume brand is written on top of the ladies white dress in black to make it stand out and quite eye-catching. The name of the perfume which is beauty is also written in black on top of her white dress to make the name stand out to the audience also. The typography has been written in simple and capitals. The perfume bottle is in the bottom right hand corner which is quite bold and noticable to the audience. The target audience would be women from 18-50 who just like to smell good. It represents freshness and cleanliness as its a perfume which is a product to make you smell good. As long as you like perfumes this will be perfect for you!