The advert which i thought did not work at all was the Toyota Yaris: Treat it with respect advert.
Link: http://www.youtube.com/watch?v=AVkVUJ3HaLA
The reason for this is because i just dont understand what its about. The concept does not add up and the advert does not make any sense to me. One minute the man has seen someone who hes a fan of; and the next minute it shows the girl, showing him the picture she took of them on her phone. This may get people to think its either an advert about a camera or a new mobile phone. Not everyone will no what the advert is about until it comes up saying 'Toyota Yaris' no matter how many times i watch it i dont understand it. I dont know why the director thought it was a good idea to do it in the way it was done. This advert just doesnt work.
Monday, 17 January 2011
Monday, 3 January 2011
Television Log
Programme watched: This Is JLS
1 hour programme
channel: ITV1
Adverts before programme started:
Pop Party 8 Advert
DFS Sofa's Advert
Calvin Klein Advert
Halfords Advert
Sekonda watches Advert
Adverts after first half of the programme:
Sekonda Watches Advert
X Factor Finals Advert
Wii Party Advert
Coca Cola Advert
John Lewis Advert
Adverts After:
Sekonda Watches Advert
Coca Cola Advert
WHSmiths Advert
Calvin Klein Advert
Sekonda Watches Advert
These adverts show that the programme was for young adults or even people in their 20's; early 30's. This is because they showed adverts like... Pop Party 8 which is an album with singers such as Rihanna, JLS, The Wanted, Usher. Also because they didnt show any new adverts in between the programme or after. This is because they wanted to show adverts which appealed to the Target Audience of the people watching the programme, also to advertise what will interest the people watching. An advert which kept appearing before, in between and even after the programme was the 'Sekonda Watches Advert' this is because it was a sponsored advert. They didnt show adverts which were for the older generation as the programme appealed to the younger audience. This is why they even showed the Coca Cola and X Factor finals advert because it is what teenagers and young adults enjoy/like.
1 hour programme
channel: ITV1
Adverts before programme started:
Pop Party 8 Advert
DFS Sofa's Advert
Calvin Klein Advert
Halfords Advert
Sekonda watches Advert
Adverts after first half of the programme:
Sekonda Watches Advert
X Factor Finals Advert
Wii Party Advert
Coca Cola Advert
John Lewis Advert
Adverts After:
Sekonda Watches Advert
Coca Cola Advert
WHSmiths Advert
Calvin Klein Advert
Sekonda Watches Advert
These adverts show that the programme was for young adults or even people in their 20's; early 30's. This is because they showed adverts like... Pop Party 8 which is an album with singers such as Rihanna, JLS, The Wanted, Usher. Also because they didnt show any new adverts in between the programme or after. This is because they wanted to show adverts which appealed to the Target Audience of the people watching the programme, also to advertise what will interest the people watching. An advert which kept appearing before, in between and even after the programme was the 'Sekonda Watches Advert' this is because it was a sponsored advert. They didnt show adverts which were for the older generation as the programme appealed to the younger audience. This is why they even showed the Coca Cola and X Factor finals advert because it is what teenagers and young adults enjoy/like.
Sunday, 12 December 2010
Adverts
http://www.youtube.com/watch?v=r3tRT-K31U4
Shot 1:- 0.01 secs I chose this shot to show that this is an advert for Wii games. (Wii music playing)
Shot 2:- 0.12 secs to show where the Wii remote is being hidden. This is a medium shot. (Wii Party Music playing)
Shot 3:- 0.14 secs to show where the other Wii remote has been hidden. This is a Big Close Up of Astons leg. (Wii Party Music still playing)
Shot 4:- 0.18 secs i chose this shot to show that Aston is telling the boys how much time they have to find all four wii remotes. This is a long shot. (Boys talking and music still playing.)
Shot 5:- 0.25 secs. I chose this to show that a remote has been found!
Shot 6:- 0.37 secs. I chose this shot to show that the Wii party games have oer 80 different mini games in one!
Advert 2: http://www.youtube.com/watch?v=BEq-D0iszyo&feature=related
Shot 1:- 0.00 secs. I chose this to show what is being advertsed which is mascara. It is a medium long shot and there is music and Eva Longoria is talking about the mascara.
Shot 2:- 0.02 secs. I chose this becasuse it is a close up of the mascara and also because it has a website you can go to.
Shot 3:- 0.06 secs. I chose this because this shot shows what other mascaras look like and why the one that is being advertised is better. It is a large shot.
Shot 4:- 0.07 secs. I chose this because it shows a extreme close up of what your eyelashes would look like.
Shot 5:- 0.12 secs. I chose this because it shows a close up of her eye and how they have enhanced her eyelashes with inserts.
Shot 6:- 0.14 secs. I chose this because it shows the product being advertised and a catchy little slogan 'Because your worth it.'
Shot 1:- 0.01 secs I chose this shot to show that this is an advert for Wii games. (Wii music playing)
Shot 2:- 0.12 secs to show where the Wii remote is being hidden. This is a medium shot. (Wii Party Music playing)
Shot 3:- 0.14 secs to show where the other Wii remote has been hidden. This is a Big Close Up of Astons leg. (Wii Party Music still playing)
Shot 4:- 0.18 secs i chose this shot to show that Aston is telling the boys how much time they have to find all four wii remotes. This is a long shot. (Boys talking and music still playing.)
Shot 5:- 0.25 secs. I chose this to show that a remote has been found!
Shot 6:- 0.37 secs. I chose this shot to show that the Wii party games have oer 80 different mini games in one!
Advert 2: http://www.youtube.com/watch?v=BEq-D0iszyo&feature=related
Shot 1:- 0.00 secs. I chose this to show what is being advertsed which is mascara. It is a medium long shot and there is music and Eva Longoria is talking about the mascara.
Shot 2:- 0.02 secs. I chose this becasuse it is a close up of the mascara and also because it has a website you can go to.
Shot 3:- 0.06 secs. I chose this because this shot shows what other mascaras look like and why the one that is being advertised is better. It is a large shot.
Shot 4:- 0.07 secs. I chose this because it shows a extreme close up of what your eyelashes would look like.
Shot 5:- 0.12 secs. I chose this because it shows a close up of her eye and how they have enhanced her eyelashes with inserts.
Shot 6:- 0.14 secs. I chose this because it shows the product being advertised and a catchy little slogan 'Because your worth it.'
Friday, 29 October 2010
Comparing Magazine Covers
- Target Audience- Teenagers
- Genre- Celebrity- Gossip-music-fashion
- Play On Words (OBSESSED to ROBSESSED)
- Typogaphy is Bold on the front
- Little quotes around the cover of the magazine
- Small images of other celebs/musicians around the page.
- Tells us about the main stories on the front cover.
- Roberts head is covering the masthead
- Close Up
- BBC
- Blue Background
- Fashion section inside
- Barcode
- Date
- Price
- Real life celeb stories
- TOTP logo
- 105 (in bold) amazing A list items
- 12 pages just on New Moon
- Pages on JLS
Target Audience- Teenagers- Genre- gossip- music- fashion- celebrity
- Different types of Typography around the page
- Small images of other celebrities/ Musicians around the page.
- Tells us about the main stories in the magazine on the front cover.
- JB's head is covering the masthead
- JLS is on the front cover
- Direct Address
- BBC on the top left hand corner
- Both the top and bottom straplines have been covered
- 117 Star Style Secrets
- 'EXCLUSIVE' in BOLD to catch the persons attention
- 'In Bed With JLS' - would want you to read what its about
- Main titles written in Bold (typography)
- Free Posters inside
- Barcode
- Date
- Price
- TOTP logo
- Purple Background
- Colours all blend in together
Sunday, 17 October 2010
Images similar for Magazine Cover
- Mid Shot
- Blue Background
- All dressed in Black
- standing (side view)
- Direct Address
- I would use an image similar to this for my magazine front cover as it is unique to what people would normally see. Also because it would attract people walking by as it is four talented boys facing the audience.
- Medium Shot
- Just about clear background
- Dressed in pink
- Direct Address
I would choose an image similar to this for the front cover of my magazine because it is of a celebrity which people take intrest in. Also because it would attract people and get them to read it, as she has faced a lot in life and people look up to her.
Tuesday, 12 October 2010
Magazine Analysis
- Strapline
- Masthead
- NO 1 - shows its the number 1 magazine for the young, ambitious and cool!
- Date
- Price
- JLS is the main focus
- website
- Bold title
- 3 years award winning flavour magazine
- Other celebs also in the magazine is listed in the strapline at the bottom
- typography
- direct address
The target audience for this magazine would be aimed at teenagers. Age range upto about 13-16. The reason for this is because, it has JLS on the front who's main target audience is teenagers, also because the strapline says... "The NO.1 LIFESTYLE FOR THE YOUNG. AMBITIOUS AND COOL." I also know this because in the way the magazine has been layed out... different types of typography has been used all over the page, they have not sticked to one suitable fonts, they have used a variety of different fonts, colours and inforamtion is not all in one place.
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